¿Por qué lo hacemos?

WHY DO WE BELIEVE THAT

THE KEY

to a sustainable textile world

IS IN THE LAST LINK OF THE CHAIN?

WE BUY

DOUBLE

AND USE HALF

Clothing purchase and use trends show us that we are buying twice as many garments as in the year 2000 and using only half of them, and that each year 108 million tons of non-resource resources are used renewable sources to manufacture clothing but at the same time the equivalent of a truckload of used clothing is thrown into landfills or incinerated every second (Thredup, 2019).

IN EUROPE WE DISCARD

20 to 30 kilos

OF TEXTILE PER YEAR

It is estimated that each European citizen discards between 20 and 30 kg of textile annually, of which only 15% is collected and 54% reused. 14% through thrift stores and the other 40% is exported mainly to Africa and Eastern Europe (McKinsey, 2020)

By 2050 the textile industry will account for 25% of the annual carbon budget

EL TEXTIL

MULTIFILAMENT TEXTILE

CANNOT BE RECYCLED

Unlike plastic, the threads of 95% of garments are made of many fibers to make them more elastic, more comfortable or more economical. Which makes it impossible to recycle.

In countries like Kenya and Tanzania, old clothes from the 'Global North' are piled up, forming huge mountains of rubbish.

THE CONTRADICTIONS

OF SUSTAINABLE DEVELOPMENT

FOR ALL

The 2030 Agenda for Sustainable Development is a roadmap drawn up to achieve a common social goal: sustainable human and global development. In it, global action is proposed not only for the government sector, but also involves and commits companies, social organizations and other actors that operate at an international, national, regional and local level.
But it seems contradictory to ask developing countries to adapt their economy to the agenda when developed countries export polluting waste as a tool to comply with said agenda.

60% OF THE MULTIFILAMENT GARMENTS WE SHIP

ARE MADE OF POLYESTER

DERIVED FROM PLASTIC

Considering that 60% of the garments we ship are made of polyester (derived from plastic), it takes at least 200 years to degrade, and in doing so generates 11 toxic substances that when degraded contaminate the soil, air and water (Greenpeace, 2022).

SELECTIVE COLLECTION

OF TEXTILE WASTE

BEFORE JANUARY 1, 2025

The new European Directive ((EU) 2018/851) amending 2008/98/EC on waste obliges Member States to start collecting selective collection of textile waste before January 1, 2025. Also indicating that the reuse of products and the implementation of systems that promote repair and reuse activities should be encouraged, with respect to textiles.
In a system where recycling consists of collecting, selling what is possible and sending the rest to developing countries.

CHINA JUST IMPLEMENTED

THE GREEN SWORD POLICY

REDUCING WASTE IMPORTS FOR RECYCLING

Added to this legislation that will affect the entire textile value chain, China has just implemented the National Sword Policy, reducing to 50% imports of waste for recycling, also reaching textiles.

¿WHY

MENOStrash?

REDUCE

Textile waste
Our objects are made from used clothing that will not end up in other countries, burned, or in landfills.

MITIGATE

The carbon footprint
Each kilogram of reused clothing represents a saving of 25 kilos of CO2, according to a study by the Polytechnic University of Catalonia (UPC).

AVOID

Destroying other countries
Avoid destroying the economy, soil and water of developing countries, since we process the waste in the same place where we generate it.

INSTRUMENT

For governments
We are a tool to support governments to start the selective collection of textile waste before January 1, 2025, thus complying with the new European Directive ((EU) 2018/851).

TOOL

For companies
We help companies to close their productive circles, promoting the reuse of products and the implementation of systems that promote repair and reuse activities, with respect to textiles.

GREEN WORK

For society
We create jobs for groups at risk of social exclusion by teaching a new trade for a key sector in the transition to a new conception of industry, more committed to its environment and to the circularity of the economy.